Introducing: Huckleberry Way
For 15 years, Huckleberry has been a trusted partner for Canadian businesses of all sizes, from Fortune 100 companies like Microsoft and Toyota to local clients like Kindred Credit Union. We've helped them tell brand stories through video production, customer stories, interactive 3D immersive experiences, and much more.
Our guiding principle:
“There is only one right form for a story -- and if you fail to find that form, the story will not tell itself." ~Mark Twain
That's why we're excited to announce the launch of Huckleberry Way, a new division dedicated to helping businesses find their way in a future powered by AI.
The AI Revolution: A New Way to Tell Your Story
AI presents a profound opportunity for businesses to tell their stories more effectively and to fundamentally reshape how they interact with their customers.
The sheer volume of AI tools can be overwhelming for many small and medium-sized businesses (SMBs). That's why we've created a suite of integrated, fully automated AI-powered tools and services designed to be both powerful and incredibly easy to use.
Finding Your "Way" with Huckleberry Way
Huckleberry Way is your partner dedicated to helping you find your unique voice in the AI-powered future of business.
White-glove solutions
Every local business should have accessible AI-powered tools to best communicate their unique story and value proposition, and interact directly with their customers at scale. We've developed these white-glove, turn-key solutions to help your business get found and to get chosen:
AI Smart Review System: Make reviews work harder for your business. AI Smart Reviews captures authentic customer feedback effortlessly using NFC and QR-enabled signs—or acts to upgrade your existing signage or email systems. Each review amplifies your online presence, targeting 10 critical Google SEO signals to deliver a 10x boost in visibility and drive more traffic to your business.
This system doesn’t just collect reviews—it shapes your online reputation score. By redirecting negative feedback to private channels, it helps resolve issues discreetly while showcasing positive experiences publicly. The result? A powerful wall of glowing reviews that builds trust and attracts new customers.
AI Smart Reviews automates replies, shares testimonials on social media, and optimizes SEO for Google, turning every review into a high-value marketing asset. It’s effortless, effective, and designed to make every interaction count.
Webchat AI: Webchat AI bridges the gap between curiosity and conversion. Meeting potential customers where they are - on your website, and in their preferred mode—chat, not telephone—this AI-powered tool engages them at the moment of decision. Whether they’re browsing for information or ready to book an appointment, Webchat AI removes barriers by answering questions, sending booking links, and guiding them toward action in real-time.
This instant, 24/7 support doesn’t just nurture leads—it boosts return on investment by converting interest into action. For retail, service, or appointment-driven businesses, Webchat AI ensures customers feel supported and empowered to make decisions, increasing foot traffic and sales without added effort.
Essential Voice AI: Missed calls = missed revenue. Essential Voice AI eliminates this costly gap by acting as your 24/7 virtual receptionist, ensuring every lead is captured and nurtured. It doesn’t just answer calls—it actively drives conversions by providing immediate answers, sending booking links for estimates or appointments, and even capturing call transcripts that are emailed directly to you for follow-up.
This solution enables speed-to-lead, a critical factor in closing sales, and ensures no opportunity is lost. Customers get quick, professional responses, enhancing satisfaction and trust, while businesses see more bookings, fewer lost leads, and higher revenues. Essential Voice AI is more than a call handler—it’s your secret weapon for converting inquiries into loyal customers.
Managed Services (early access available)
For businesses ready to take the next steps, we connect you with the systems you need to take your customer connections to the next level. Available as tools, or fully customized, trained and implemented for you systems. Talk to us to learn more.
AI Content Marketer: Unlock your creativity with AI-powered content tools pre-integrated with your social accounts. Generate engaging social media posts, captivating blog content, and eye-catching visuals with ease.
AI Product Marketer: helps you craft compelling stories that resonate with your audience, saving you time and effort while ensuring your brand message shines through.
Conversational AI: this is cross-channel customer relationships with intelligent automations and AI responses and actions to help you deliver value.
Power Voice AI: Inbound voice assistance with more advanced call routing, automations and direct integration with custom calendars and back-end CRM. *Outbound calling available later in Q1.
Wherever you start, we're here to help you realize value:
Gain a Competitive Edge: Systematically out perform your competitors by automating and optimizing reputation management, personalizing customer interactions, and delivering always-on, real-time service.
Improve Efficiency: Streamline operations, reduce costs, and free up your team to focus on more strategic initiatives.
Enhance Customer Satisfaction: Build stronger relationships with your customers by providing personalized experiences, instant answers, and exceptional support.
A Generational Leap Forward
Businesses that embrace AI now will experience a generational leap forward, while those who hesitate risk being left behind. The power of AI is transformative, and we are committed to making this technology accessible and beneficial for every Canadian business.
Our Commitment to You
At Huckleberry Way, we handle the complexities of AI, so you don't have to. Our team of experts will work closely with you to understand your unique needs and develop a customized AI strategy that aligns with your business goals.
