01 — How the Reccomendation is earned
Your website was built to show pages to human eyes. The Authority Record is built to give AI engines a governed, verifiable operating model of your business, so when Google, ChatGPT, or Gemini evaluate your market, your brand is the obvious answer.
Retrieval — can AI clearly identify you?
The AI gathers candidates from everything it can find. You have to be well-ranked and clearly identified to be in the running at all. Almost everyone working on AI visibility works this gate, and only this gate.
This gate earns you a mention.
Reasoning — can AI trust your claims?
Before naming anyone, the AI cross-checks each candidate: do the facts agree across sources? Is there real proof behind the claims? This gate is where the confident recommendation is won, and almost no one builds for this.
A clear identity. A strong ranking. Fresh evidence and corroborated facts.
We build for both gates.
02 — What we build · one
makes you resolvable and comprehensible · Model it. Grow it. Answer with it.
Most businesses give AI scraps.
We give it everything.
The complete, structured account of your business, written in the form machines read, with every fact linked to the source that confirms it.
Your people, services, places, certifications, awards, finished work and the strategic value positions you stake, each stated as its own distinct, unambiguous entity. The verified relationships between them: this person with these qualifications delivered this project, for this customer, who confirmed the outcome.
The Authority Record is continuously modelled and broadcast, so whereever AI search systems look, your brand and its core value propositions, services, awards, customer stories and results are always current, relevant, and proving you as the right answer.
Stated technically: a governed, RDF-based entity graph, compiled, synchronized, published across the web and exposed through a live MCP endpoint, the Model Context Protocol, for AI agents and AI search systems. See the full anatomy ›
03 — What we build · two
makes you corroborated and cited · Prove it. Broadcast it.
The Proof Engine keeps your Record growing, proving your expertise and relevance in each of your service sectors. These are customer stories, project spotlights, and case studies, automatically gathered with permission, structured into the Record as evidence and published on a cadence.
A testimonial is prose on a page, for a person to be moved by. A project spotlight or customer story is structured evidence in the Record, the corroboration an AI agent evaluates before it will give a clear recommendion. See the Proof Engine ›
04 — It runs while you work
Together, the two parts make a living account of what is true about your business today: gathering, structuring and publishing on a cadence, and always growing.
Gathered, continuously
Your facts
Services, people, locations, credentials, products and services, modelled, current and verified at the source.
Your proofs
Customer stories, project spotlights, automatically gathered, approved by the customer, structured as evidence.
New reviews
Arriving on cadence through Smart Reviews, answered in your voice, each one a fact confirmed by someone who is not you.
One living graph
The Authority Record™
living · versioned · governed · yours
Identity: who you are
Semantics: what you do and how
Proof: that you deliver
And the relationships between them. Always growing, always current.
Published, continuously
Your website
Deep structured data, always kept in sync.
Your Google Business Profile and social profiles
Federated posts, every one a fact the Record can prove, with no content calendar for you to run.
Your own feed
An RSS activity and structured story feed on your domain, visible to every search engine and AI agent.
Answered directly
A live MCP endpoint with a discovery beacon on your own domain. AI and procurement agents ask, and the answer names its sources.
Growing. Every story published, every credential renewed is written back into the Record and wired to the claims it strengthens, so the depth that wins you the recommendation is greater every quarter than it was the last.
Who reads it
Published everywhere AI looks.
fully managed service
We model the Record, structure and broadcast your brand, manage the systems, structure what comes back, answer the reviews, and keep every surface in agreement. Nothing publishes without your approval, and nothing waits on your calendar. Governance keeps it true as your business changes.
Full data sovereignty: versioned files on open standards means you are not locked in to a proprietary standard or platform. You can hos your brand data on your Git repository if you choose (or use ours).
05 — What it makes you
Clarity and ranking for the AI that finds you. Confidence in your capabilities for the AI that evaluates you. The advantage shows up in the pipeline, not just a dashboard.
AI assembles comparisons for your buyers all day. You appear in them because your identity resolves cleanly and your claims hold up, whether or not anyone ever typed your name.
The vetting your sales team used to do on the first call has already happened, so conversations start further along, and warmer. And when your facts already agree everywhere, a compliance check finds nothing to flag.
06 — Proof
Recent results from a regulated Ontario financial institution with nine locations, one of our founding deployments.
AI citations · corrected pages
144%
against 5%
The rise in AI citations within three weeks for the eight location pages given structured data on a single day, against the one page left untouched as a control. Same website, same weeks.
Google Search Console generative AI report, citations per day · July against 1–22 August 2026
Branch search capture
4.7×
139 → 651 clicks a month
The branch search capture, from 139 to 651 clicks a month for the same job, about 90% of it demand they had been losing.
Google Search Console · August 2026 pace against the prior twelve-month average
AI citations · all pages
77×
6 → ~650 a month
AI citations, from six in a month to a pace of about 650, while their existing brand traffic grew 21% rather than being cannibalised.
Google Search Console generative AI report · May against 1–22 August 2026
07 — Why it holds
Always on. Always publishing.
Buying decisions get made whether or not anyone from your team is in the room. With the Authority Record running, you supply answers to questions no one ever built a page for.
This is the moat. Machine certainty is earned by accumulation: every proof written in, every review answered, every credential renewed on the record, quarter after quarter. Depth like that cannot be bought in a campaign; it can only be accumulated, and you own the accumulation. Every quarter it runs, the gap widens.
Built to the depth your goal requires. See the Authority Record ›
Get started
The AI Readiness Report
Reads the same public signals machines read and scores your business out of 100 across six signals. Lands in your inbox, usually within minutes.
Book a call
We walk through your report together and map what it would take to close the gaps it found. If the answers are already accurate and you are already the recommendation, we will tell you so.
