Each figure carries the window it was measured over and the system it came from.
285% more Google AI citations
Kitchener, Ontario credit union. Location pages, June to September 2026, while the main site held roughly level. Source: Google Search Console.
Bookings tripled
Excellent Sign Group, Ontario sign maker since 1965: from about 60% to 180% of capacity, March 2025 to May 2026, as reported by its Head of Operations. Organic traffic doubled.
4× the qualified inbound opportunities
Prescientx, Waterloo healthcare supplier, September 2025 to September 2026. Sales pipeline value up about 300%. Source: its CRM and sales pipeline.
01 · How AI search decides
Gate one: can AI find you? Gate two: can it trust what you claim?
Almost everyone working on AI visibility works gate one only. The recommendation is decided at gate two, so we build for both gates. The row below is what winning both looks like, for businesses like yours.
Each highlighted phrase is one fact in the Record, shown with the source that verifies it.
Example answers. The credentials shown are typical of each industry; the ones in your answer are the ones on your Record. The free Report shows which you already pass.
02 · The Authority Record
Your public system of record.
The complete, structured account of your business, written in the form machines read, with every fact linked to the source that verifies it.
Huckleberry WaybuildsThe Authority Record™
Verified at the source, and growing every month as facts and evidence are added.
Your strategydirectswhat the Record says
We map where you compete and what you should be chosen for. The Record is focused there, and everything it publishes strengthens your position.
Huckleberry Waypublishesthe Record continuously, everywhere AI looks
The same facts, in the same words, on every surface. When a fact changes, every surface changes with it.
The Record is a living account of what is true about your business today. It gathers, structures, publishes and keeps growing.
Gathered, continuously
Your facts
Services, people, locations, credentials and products, modelled, current and verified at the source.
The Proof Engine · keeps the Record growing
Your proofs
Customer stories and project spotlights, added as evidence.
New reviews
Arriving on cadence through Smart Reviews, answered in your voice, each one a fact verified by someone who is not you.
your public system of record
The Authority Record™
Who you are
What you do and how
What you have proven
And the relationships between them: holds, serves, delivered, issued by, verified by.
Published, continuously
Your website
Structured data on every page, always in step with the Record.
Your Google Business Profile and social profiles
Posts, every one a fact the Record can prove, with no content calendar for you to run.
Your own feed
A story and activity feed on your domain, read by every search engine and AI agent.
Answered directly
Any AI agent that asks gets its answer from your Record, with the source attached.
Who reads it
fully managed service
We build the Record, publish it everywhere AI looks, answer your reviews in your voice and keep every surface in agreement. Nothing waits on your calendar. Governance keeps it true as your business changes.
Your Record is versioned files on open standards, so you are not locked in to a proprietary format or platform.
You own the record. We run the system.
03 · Agent readiness
AI search reads your Record and recommends you. Agents ask it directly and act on it: request a quote, check a part and its price, book a job. That is agent readiness, and we build as far as your goals call for.
Read.
AI search finds, understands and recommends you. Where every Record starts.
Asked.
Your Record on your own domain, answering agents with a source for every fact.
Acted on.
A fuller, governed graph with tools an agent can use with your permission.
04 · What it makes you
Unmistakable to the AI that finds you. Unarguable to the AI that checks you. The advantage shows up in your pipeline.
AI assembles comparisons for your buyers all day, whether or not anyone types your name. Be the business it can verify and you are in every one of them, with the first-call vetting already done: conversations start further along, and warmer. And when procurement checks you, your facts already agree everywhere. With the Record running, you supply answers to questions no one ever built a page for.
Every quarter it runs, the gap widens. Machine certainty is earned by accumulation: every new post, every new proof written in, every claim strengthened on the record, quarter after quarter. Depth like that cannot be bought in a campaign. It can only be accumulated, and you own the accumulation.
The method is information science: authority control, classification and provenance, the disciplines behind the retrieval systems AI now depends on. Meet the people ›
Built in stages, from what you already have. See the Authority Record ›
Get started
The AI Readiness Report
Reads the same public signals machines read and scores your business out of 100 across six signals. Lands in your inbox, usually within minutes.
Book a call
We walk through your report together and map what it would take to close the gaps it found. If the answers are already accurate and you are already the recommendation, we will tell you so.
