01 — for established Canadian businesses
Retrieval — can AI clearly identify you?
The AI gathers candidates from everything it can find. You have to be well-ranked and clearly identified to be in the running at all. Almost everyone working on AI visibility works this gate, and only this gate.
This gate earns you a mention.
Reasoning — can AI trust your claims?
Before naming anyone, the AI cross-checks each candidate: do the facts agree across sources? Is there real proof behind the claims?
This gate is where the confident recommendation is won, and almost no one builds for this.
Winning requires clarity, ranking, and documented evidence of your claims.
We build for both gates.
02 — What we build · GATE one
makes you resolvable and comprehensible ·
Model it. Grow it. Answer with it.
Most businesses give AI scraps.
We give it everything.
The complete, structured model of your business, written in the form machines read, with every fact linked to the source that confirms it.
Your people, services, places, certifications, awards, finished work and the strategic value positions you stake, each stated as its own distinct entity. The verified relationships between entities: this person with these qualifications delivered this project, for this customer, who confirmed the outcome.
The Authority Record is continuously modelled and broadcast, so whereever AI search systems look, your brand and its core value propositions, services, awards, customer stories and results are always current, relevant, and proving you as the right answer.
The Authority Record is built to give AI engines a governed, verifiable operating model of your business, so when Google, ChatGPT, or Gemini evaluate your market, your brand is the obvious answer.
See the Authority Record ›
03 — What we build · GATE two
gets you proven and cited ·
Prove it. Broadcast it.
The Proof Engine keeps your Record growing, proving your expertise and relevance in each of your service sectors. These are customer stories, project spotlights, and case studies, gathered automatically, and with permission, structured into the Record as evidence and then publishing structured content and posts.
A testimonial is prose on a page, for a person to be moved by. A project spotlight or customer story is structured evidence in the Record, the corroboration an AI agent weighs, to decide if it will merely cite you in the answer, or give you a confident recommendion. See the Proof Engine ›
04 — It runs while you work
Together, the two parts make a living account of what is true about your business today: gathering, structuring, publishing and always growing.
Gathered, continuously
Your facts
Services, people, locations, credentials, products and services, modelled, current and verified at the source.
Your proofs
Customer stories, project spotlights, automatically gathered, and added as evidence.
New reviews
Arriving on cadence through Smart Reviews, answered in your voice, each one a fact confirmed by someone who is not you.
your public system of record
The Authority Record™
living · versioned · governed · yours
Who you are
What you do and how
What you have proven
And the relationships between them: holds, serves, delivered, issued by, verified by.
Published, continuously
Your website
Structured data on every page, always in step with the Record.
Your Google Business Profile and social profiles
Posts, every one a fact the Record can prove, with no content calendar for you to run.
Your own feed
A story and activity feed on your domain, read by every search engine and AI agent.
Answered directly
Any AI agent that asks gets its answer from your Record, with the source attached.
Growing. Every story published, every credential renewed is written back into the Record and wired to the claims it strengthens, so the depth that wins you the recommendation is greater every quarter.
Who reads it
Published everywhere AI looks.
fully managed service
We model the Record, structure and broadcast your brand, manage the systems, structure what comes back, answer the reviews, and keep every surface in agreement. Nothing publishes without your approval, and nothing waits on your calendar. Governance keeps it true as your business changes.
Full data sovereignty: versioned files on open standards means you are not locked in to a proprietary standard or platform.
05 — What it makes you
The advantage shows up in your pipeline, not on a dashboard.
AI assembles comparisons for your buyers all day, whether or not anyone types your name. Be the business it can verify and you are in every one of them, with the first-call vetting already done: conversations start further along, and warmer. And when procurement checks you, your facts already agree everywhere.
06 — Proof
Recent results from a regulated Ontario financial institution with nine locations, one of our founding deployments. Ranking higher in traditional search, and getting found in AI search.
AI citations · corrected pages
144%
against 5%
The rise in AI citations within three weeks for the eight location pages given structured data on a single day, against the one page left untouched as a control. Same website, same weeks.
Google Search Console generative AI report, citations per day · July against 1–22 August 2026
Branch search capture
4.7×
139 → 651 clicks a month
The branch search capture, from 139 to 651 clicks a month for the same job, about 90% of it demand they had been losing.
Google Search Console · August 2026 pace against the prior twelve-month average
AI citations · all pages
77×
6 → ~650 a month
AI citations, from six in a month to a pace of about 650, while their existing brand traffic grew 21% rather than being cannibalised.
Google Search Console generative AI report · May against 1–22 August 2026
07 — Why it holds
This is the moat.
Machine certainty is earned by accumulation: every new post, every new proof written in, every claim strengthend on the record, quarter after quarter. Depth like that cannot be bought in a campaign; it can only be accumulated, and you own the accumulation. Every quarter it runs, the gap widens.
Buying decisions get made whether or not anyone from your team is in the room. With the Authority Record running, you supply answers to questions no one ever built a page for.
Built in stages, from what you already have. You own the record. We run the system. See the Authority Record ›
Get started
The AI Readiness Report
Reads the same public signals machines read and scores your business out of 100 across six signals. Lands in your inbox, usually within minutes.
Book a call
We walk through your report together and map what it would take to close the gaps it found. If the answers are already accurate and you are already the recommendation, we will tell you so.
