Huckleberry WaybuildsThe Authority Record™
One verified record of who you are, what you do and what you have proven, with the source that verifies every fact.
Huckleberry Waypublishesthat record everywhere AI looks
Your website, your Google, Bing and Apple profiles, the knowledge graphs, your own feed, and any AI agent that asks. When a fact changes, every surface changes with it.
AIrecommendsthe business it can verify
So when a buyer asks ChatGPT, Gemini or Google who to call, the answer is you.
A system of authority: your business as one verified record, resolved as one entity everywhere machines look, published from that single source, and kept true.
The Authority Record™.
Your people, services, locations, credentials and proven work as entities, the relationships between them, and a source for every fact.
One identity everywhere.
Your website, your Google, Bing and Apple profiles and the knowledge graphs, reconciled to the same identifiers, so every mention of you resolves to one business.
Published from the Record, not written by hand.
Structured data compiled into your website, and the graph itself on your domain, where AI agents ask it directly and get a source with every answer.
Your proof as evidence.
Customer stories, outcomes and credentials written into the Record as claims a machine can verify, and published to your profiles, channels and feed on a schedule.
Governance.
A fact corrected once is corrected on every surface. The Record is versioned, on open standards, and yours. Twice a month, a report on what AI now says about you.
01 · How AI search decides
Gate one: can it find you? Gate two: can it trust what you claim? Almost everyone working on AI visibility works gate one, and only gate one. The recommendation is decided at gate two, and that is the gate we build for. The row below is what passing both looks like, for businesses like yours.
Each highlighted phrase is one fact in the Record, shown with the source that verifies it.
Example answers. The credentials shown are typical of each sector; the ones in your answer are the ones on your Record. The free Report shows which you already pass.
02 · The Authority Record
Your public system of record.
The complete, structured account of your business, written in the form machines read, with every fact linked to the source that verifies it.
Your people, services, locations, credentials, awards and finished work are each stated once, as their own entity. The relationships between them are stated too, so a machine can follow a chain: this person, with these qualifications, delivered this project for this customer, who confirmed the outcome. See the Authority Record ›
The Proof Engine™ is the part of the Record that keeps proof arriving: customer stories, project spotlights and reviews, gathered with each customer’s permission and written in as evidence. See the Proof Engine ›
The Record is a living account of what is true about your business today. It gathers, structures, publishes and keeps growing.
Gathered, continuously
Your facts
Services, people, locations, credentials and products, modelled, current and verified at the source.
The Proof Engine™ · keeps the Record growing
Your proofs
Customer stories and project spotlights, automatically gathered, and added as evidence.
New reviews
Arriving on cadence through Smart Reviews, answered in your voice, each one a fact verified by someone who is not you.
your public system of record
The Authority Record™
living · versioned · governed · yours
Who you are
What you do and how
What you have proven
And the relationships between them: holds, serves, delivered, issued by, verified by.
Published, continuously
Your website
Structured data on every page, always in step with the Record.
Your Google Business Profile and social profiles
Posts, every one a fact the Record can prove, with no content calendar for you to run.
Your own feed
A story and activity feed on your domain, read by every search engine and AI agent.
Answered directly
Any AI agent that asks gets its answer from your Record, with the source attached.
Growing. Every story published, every credential renewed is written back into the Record and wired to the claims it strengthens, so the depth that wins you the recommendation is greater every quarter.
Who reads it
Published everywhere AI looks.
fully managed service
We model the Record, structure and broadcast your brand, manage the systems, structure what comes back, answer the reviews, and keep every surface in agreement. Nothing publishes without your approval, and nothing waits on your calendar. Governance keeps it true as your business changes.
Full data sovereignty: versioned files on open standards means you are not locked in to a proprietary standard or platform.
You own the record. We run the system.
03 · What it makes you
Unmistakable to the AI that finds you. Unarguable to the AI that checks you. The advantage shows up in your pipeline.
AI assembles comparisons for your buyers all day, whether or not anyone types your name. Be the business it can verify and you are in every one of them, with the first-call vetting already done: conversations start further along, and warmer. And when procurement checks you, your facts already agree everywhere.
Our own Record is public. The Kindred case study shows its result with the window and the source for every figure.
Read the Kindred case study ›See the Atlas, our own Record ›
04 · Why it holds
Machine certainty is earned by accumulation: every new post, every new proof written in, every claim strengthened on the record, quarter after quarter. Depth like that cannot be bought in a campaign. It can only be accumulated, and you own the accumulation.
Buying decisions get made whether or not anyone from your team is in the room. With the Authority Record running, you supply answers to questions no one ever built a page for.
The method is information science: authority control, classification and provenance, the disciplines behind the retrieval systems AI now depends on. Meet the people ›
Built in stages, from what you already have. See the Authority Record ›
Get started
The AI Readiness Report
Reads the same public signals machines read and scores your business out of 100 across six signals. Lands in your inbox, usually within minutes.
Book a call
We walk through your report together and map what it would take to close the gaps it found. If the answers are already accurate and you are already the recommendation, we will tell you so.
