01 — How the Reccomendation is earned
Your website was built to show pages to human eyes. The Authority Record is built to give AI engines a governed, verifiable operating model of your business, so when Google, ChatGPT, or Gemini evaluate your market, your brand is the obvious answer.
Retrieval — can AI clearly identify you?
The AI gathers candidates from everything it can find. You have to be findable and clearly identified to be in the running at all. Almost everyone working on AI visibility works this gate, and only this gate.
Reasoning — can AI trust your claims?
Before naming anyone, the AI cross-checks each candidate: do the facts agree across sources? Is there real proof behind the claims? The recommendation is decided here, and this is the gate the Authority Record is built to win.
You don't need more content. You need better proof.
How AI decides, in full ›02 — What we build · one
makes you resolvable and comprehensible · Model it. Grow it. Answer with it.
Most businesses give AI scraps.
We give it everything.
The complete, structured account of your business, written in the form machines read, with every fact linked to the source that confirms it.
Your people, services, places, certifications, finished work and the strategic value positions you stake, each stated as its own distinct, unambiguous entity. The verified relationships between them: this person delivered this project, for this customer, who confirmed the outcome. And what the system does with that structure, continuously: model it, prove it, broadcast it, answer with it.
The Record declares not just that you hold a certification, but which body issued it, when it renews, which services it covers, and the link running from the issuer's record back to yours. Agentic AI doesn't take your word for a claim. It looks for the receipt, and it cites the businesses that provide them.
Stated technically: a governed, RDF-based entity graph, compiled and synchronized across the web and exposed through a live MCP endpoint, the Model Context Protocol, for AI agents and GraphRAG systems. See the full anatomy ›
03 — What we build · two
makes you corroborated and cited · Prove it. Broadcast it.
The Authority Record states what is true. The Proof Engine keeps it growing, proven and publishing: customer stories, finished projects, gathered with permission, structured into the Record as evidence tied to the exact location, service and person they prove, and published on a cadence to your own site, your Google Business Profile, your social profiles and your feed.
A testimonial is prose on a page, for a person to be moved by. A Proof Engine entry is structure in the Record, in the form every other fact already takes: the corroboration an assistant looks for before it names anyone, and the one check that cannot be automated from a website, because it has to come from a real customer. See the Proof Engine ›
04 — It runs while you work
Together, the two parts make a living account of what is true about your business today: gathering, structuring and publishing on a cadence, and larger after every cycle than before it.
Gathered, continuously
Your facts
Services, people, places, credentials and positions, modelled and verified at the source.
Your proof
Customer stories, finished projects and renewed credentials, invited by your team, approved by the customer, structured as evidence.
Your reviews
Arriving on cadence through Smart Reviews, answered in your voice, each one a fact confirmed by someone who is not you.
One living graph
The Authority Record™
living · versioned · governed · yours
Identity: who you are
Semantic: what you do
Proof: that you deliver
Larger every quarter than the last.
Published, continuously
Your website
A page for every service, story and post, compiled with deep structured data and kept in sync.
Your Google Business Profile and social profiles
Federated posts, every one a fact the Record can prove, with no content calendar for you to run.
Your own feed
An activity and story feed on your domain, in the form every engine and assistant reads.
Answered directly
A live endpoint with a discovery beacon on your own domain. AI and procurement agents ask, and the answer names its sources.
And back in. Every story published, every credential renewed is written back into the Record and wired to the claims it strengthens, so the depth that wins you the recommendation is greater every quarter than it was the last.
Living architecture, compounding value.
Who reads it
On your own domain, in your own feed.
fully managed service
We model the Record, structure and federate the posts, send the story invitations, structure what comes back, answer the reviews, and keep every surface in agreement. Nothing publishes without your approval, and nothing waits on your calendar. Governance keeps it true as your business changes.
Full data sovereignty: versioned files on open standards that you can open, host in your own infrastructure and take with you. You can stop renting your identity, and no walled garden or gatekeeper decides whether you can be found.
05 — What it makes you
Unmistakable to the AI that finds you. Unarguable to the AI that evaluates you. The advantage shows up in the pipeline, not just a dashboard.
AI assembles comparisons for your buyers all day. You appear in them because your identity resolves cleanly and your claims hold up, whether or not anyone ever typed your name. The vetting your sales team used to do on the first call has already happened, so conversations start further along, and warmer. And when your facts already agree everywhere, a compliance check finds nothing to query.
06 — Proof
Recent results from a regulated Ontario financial institution with nine locations, one of our founding deployments.
AI citations · corrected pages
144%
against 5%
The rise in AI citations within three weeks for the eight location pages corrected on a single day, against the one page left untouched as a control. Same website, same weeks.
Google Search Console generative AI report, citations per day · July against 1–22 August 2026
Branch search capture
4.7×
139 → 651 clicks a month
The branch search capture, from 139 to 651 clicks a month for the same job, about 90% of it demand they had been losing.
Google Search Console · August 2026 pace against the prior twelve-month average
AI citations · all pages
77×
6 → ~650 a month
AI citations, from six in a month to a pace of about 650, while their existing brand traffic grew 21% rather than being cannibalised.
Google Search Console generative AI report · May against 1–22 August 2026
07 — Why it holds
The Record does the rest.
Buying decisions get made whether or not anyone from your team is in the room. With the Authority Record running, you have documented the perfect answer before the question gets asked. The Record supplies answers for questions no one ever built a page for.
This is the moat. Machine certainty is earned by accumulation: every proof written in, every review answered, every credential renewed on the record, quarter after quarter. Depth like that cannot be bought in a campaign; it can only be accumulated, and you own the accumulation. Every quarter it runs, the gap widens.
Built to the depth your goal requires. See the Authority Record ›
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The AI Readiness Report
Reads the same public signals machines read and scores your business out of 100 across six signals. Lands in your inbox, usually within minutes.
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We walk through your report together and map what it would take to close the gaps it found. If the answers are already accurate and you are already the recommendation, we will tell you so.
