Huckleberry Way builds verified entity architecture for Canadian businesses; the structured information layer that determines whether AI systems find you, cite you, and recommend you with confidence.
Agentic AI search decides who to recommend based on how well it can resolve who you are, confirm what you claim, and trust what it finds. Not bigger budgets. Better proof.
of buyers now use AI search to decide who to buy from.
McKinsey, 2025
businesses named in a typical AI answer, while a small group of brands takes two-thirds of every recommendation.
McKinsey, 2025
of B2B software buyers chose a different vendor than the one they set out to buy, on the strength of what AI told them.
McKinsey, 2025
The Authority Record™ is the governed, verified account of your business that AI checks instead of guessing at, exposed as a live, queryable endpoint (MCP) that AI agents and procurement systems can call directly. It exists because AI recommends only what it can resolve completely and trust consistently, every fact connected to the next, every source telling the same story.
Around it, we run the application layer: everything the Record knows, exposed in the exact formats the systems checking you actually read.
Your full catalogue, your technical specs, your certifications, structured in the exact formats these systems query.
Search engines get your structured data. AI agents get a live endpoint. Procurement systems get a discovery signal. Same facts, right format, for whoever's asking.
Stated technically: Huckleberry Way builds governed, RDF-based entity graphs, compiled and synchronized across the web and exposed through a live MCP endpoint, for AI agents and GraphRAG systems.
New reviews and case studies feed in; verified evidence flows out, the same facts, said the same way, on every surface a buyer or an AI might check.
Your business, your credentials, and your outcomes, said the same way on every one of these, so nothing a buyer or an AI finds contradicts anything else.
Most businesses drift: slightly different facts on Google than on their socials, than on their own site. Every gap is a reason to hesitate. We close them.
Your verified facts, published and federated into the graphs the world already trusts.
Your Google profile and your social profiles, driven from the same governed knowledge and content graphs, every post reinforcing your story consistently.
Customer-verified outcomes are captured as they happen and written back into the Record, wired to the claims they strengthen.
A live, permissioned connection that AI agents, partners, and procurement systems can query in real time.
A discovery signal on your own domain that puts you in front of any AI agent looking for a business like yours, no directory, no gatekeeper, no fee.
Most schema plugins tag a handful of fields on one page. This compiles your entire graph, continuously, into W3C-standard relational schema, llms.txt, and graph files, enriched as the Record grows.
AI assembles comparisons for your buyers all day. You appear in them because your identity resolves cleanly and your claims hold up, whether or not anyone ever typed your name.
The vetting your sales team used to do on the first call has already happened. Conversations start further along, and they start warmer.
When your facts already agree everywhere, a compliance check passes. And where buying agents interrogate structured sources directly, your record serves every detail.
Buying decisions get made whether or not anyone from your team is in the room, and with the Authority Record running, you've documented and published verified answers and evidence for questions no one built a page for.
The same record compiles and serves your agentic site data, publishes to key profiles, feeds the external graphs, and answers live when an agent queries you directly. Change a fact once and it changes everywhere, because automatic syncing is built right in.
The Authority Record is yours in the literal sense: a versioned file you can open, host in your own infrastructure, and take with you, built on open standards rather than trapped in proprietary platforms. You stop renting your identity, and no gatekeeper decides whether you can be found: the beacon on your own domain announces you to any AI agent that comes looking, no directory required.
The Authority Record is designed to grow. Every finished project documented, every credential renewed, every new proof written back in and wired to the claims it strengthens, so the depth that wins you the recommendation is greater every quarter than it was the last.
